Welcome. I’m Cameron Norman. Thanks for visiting.
I wish we were at a cafe right now, because meeting over a coffee is how I like to get to know people. But alas, this website will have to do.
Who I Am
I work with change-makers and leaders to make sense of complexity — bringing clarity, creativity, and care to the process. I use strategic design and systems thinking to help leaders create meaningful change that feels grounded, thoughtful, and human. Whether I’m teaching, collaborating, or supporting significant transitions, I show up with curiosity, honesty, and a deep belief in the power of working together effectively.
I’m a strategic designer, educator, evaluator, and psychologist who works with health and human service organizations to align their identity, action, and impact through sustainable strategies. I help leaders take their organizations from where they are to where they want and need to be.
I’m here to help spark real change in health and human services by wearing a few different hats—coach, teacher, friendly challenger, and leader. Drawing on my background as a facilitator, professional evaluator, psychologist, and designer, I love connecting the dots between what people care about, what they’re trying to accomplish, what they have to work with, and their creative potential to build stronger, more resilient organizations.
I focus my energy on working with health-focused, mission-driven groups—think health services, nonprofits, government agencies, and companies with purpose—who want to make a real difference for people, communities, and the planet. Together, we use solid evidence and smart design to create strategies that actually work.
My Mission
My mission is to enable leaders to create cultures where people flourish
I bring fresh ideas and help create down-to-earth strategies for people who want to make the world a better place through their work in health and human services.
What does that look like? I help organizations get better at designing solutions, stay true to their values while adapting to a changing world, reconnect with their purpose, and use solid evidence to keep learning and create real positive change.
My Approach
As the Principal of Cense, I share insights on innovation, design, and systems transformation through www.censemaking.com and The Design Loft newsletter. My work blends multiple disciplines:
- My doctorate in behavioural science from the University of Toronto focused on multilevel behaviour change
- My Master’s degree in Strategic Foresight and Innovation from OCADU grounds my design practice
- Post-doctoral training in psychology and systems thinking shapes my human-centered, systems-oriented approach
Professional Affiliations
I maintain active membership in the Canadian Psychological Association and the Canadian Society for Industrial and Organizational Psychology (CSIOP). As a Credentialed Evaluator (CE), I contribute to both the Canadian Evaluation Society (CES) and the American Evaluation Association (AEA). I’m also a member (and past award winner) with the Canadian Public Health Association and the Systemic Design Association.
Academic Engagement
I remain connected to academic life through several roles:
- Adjunct Professor at the Dalla Lana School of Public Health, University of Toronto
- Adjunct Faculty Fellow at the Dahdaleh Institute for Global Health Research, York University, contributing to the Wellness Impact Lab
- Faculty instructor with the Design for Health graduate program at OCADU
I also co-created the eHealth Literacy Scale with Dr. Harvey Skinner—basically a tool that helps figure out how well people can navigate health information online. It has become the go-to resource worldwide for this kind of assessment, ranking in the top 1% of most-cited health research and having been translated into more than 40 languages, which still amazes me.
Personal Inspiration
Coffee culture is basically my blueprint for innovation—those cozy spaces where good energy, great conversations, bouncing ideas around, and quiet thinking time all come together to spark something new. Coffee shops were the first innovation hubs, you know? Places where all kinds of people would gather to create, argue, share stories, and really listen to each other.
Connect With Me
I’m up to meet for coffee and conversation. You can also:
Follow my work here: https://linktr.ee/censemaking or book an appointment with me to discuss the challenges you’re facing and if I can be of help to your organization: https://bit.ly/talkcense
Explore Cense www.cense.ca
Connect with me on LinkedIn
Learn more about my work by reading Censemaking or view my curriculum vitae or resume
