Welcome. I’m Cameron Norman. Thanks for visiting.
Who I Am
I’m a strategic designer, educator, evaluator, and psychologist who works with health and human service organizations to align their identity, action, and impact through sustainable strategies. I help leaders take their organizations from where they are to where they want and need to be.
I serve as a coach, teacher, supportive provocateur, and leader who catalyzes transformation in the health and human services contexts. I use my skills as a facilitator, professional evaluator, psychologist, and designer to connect people’s values, mission, resources, and creative abilities to build resilience and promote change.
I dedicate my expertise to health-enhancing, purpose-driven organizations—including health services, non-profits, government agencies, and mission-focused companies—that seek to create positive social, environmental, and health impacts through evidence-informed design and strategy.
My Mission
My mission is to empower those who support others—leaders, practitioners, and changemakers—to do their best work and drive meaningful impact toward the health and wellbeing of individuals and communities.
I bring creative perspectives and help build practical strategies for those working to make life better for their world through their work in health and human services.
This means helping organizations design more effectively, align with their evolving context and core values, strengthen connection to purpose, and leverage evidence to foster learning and drive positive impact.
My Approach
As the Principal of Cense, I share insights on innovation, design, and systems transformation through www.censemaking.com and The Design Loft newsletter. My work blends multiple disciplines:
- My doctorate in behavioural science from the University of Toronto focused on multilevel behaviour change
- My Master’s degree in Strategic Foresight and Innovation from OCADU grounds my design practice
- Post-doctoral training in psychology and systems thinking shapes my human-centered, systems-oriented approach
Professional Affiliations
I maintain active membership in the Canadian Psychological Association and the Canadian Society for Industrial and Organizational Psychology (CSIOP). As a Credentialed Evaluator (CE), I contribute to both the Canadian Evaluation Society (CES) and the American Evaluation Association (AEA).
Academic Engagement
I remain connected to academic life through several roles:
- Adjunct Professor at the Dalla Lana School of Public Health, University of Toronto
- Adjunct Faculty Fellow at the Dahdaleh Institute for Global Health Research, York University, contributing to the Wellness Impact Lab
- Faculty instructor with the Design for Health graduate program at OCADU
I also created and developed the eHealth Literacy Scale (with Dr. Harvey Skinner), the most widely used instrument to assess health skills and abilities for digital environments. This work is among the top 1% most cited papers in health and has been translated into over 40 languages.
Personal Inspiration
Coffee culture represents my philosophy of innovation—spaces where energy, conviviality, idea exchange, and reflection combine to spark creativity. Coffee houses were the original innovation labs, bringing together diverse minds to invent, debate, share, and listen.
Connect With Me
Let’s meet for coffee and conversation. You can also:
Follow my work or book an appointment with me if I can be of help to your organization: https://linktr.ee/censemaking
Explore Cense www.cense.ca
Connect on LinkedIn
Learn more about my work by reading Censemaking or view my curriculum vitae or resume