What I am doing now.
Updated July 16, 2025 from Toronto, Ontario, Canada.
What I am Thinking About
It’s mid-summer and the temperatures are in the low 30’s (40’s with the humidex). Toronto — where I am — recently had the dubious honour of having the second-worst air quality in the world for the day on Monday. The smoke of wildfires plus the heat is reminding us that we can’t be taking climate change and all of the mitigation, prevention, preparation and health promotion requirements for granted. If anything, we need to amplify what we’re doing.
That’s why I work in what I do — health by design. Even when our world is changing, we can do things that make things better and reduce the impact of what is worse.
To this end, I’ve been continuing some work with great clients who are seeking to do just that. I’m helping a large professional health association envision its future and develop a strategic plan. I’ve been pulling together the research for another client that shows how connecting Canada’s North through innovative technologies and programming improves health and wellbeing — and gives people hope.
I’m also working with another client to design a program to support cancer patients seeking to wean themselves off tobacco. This is one of the most heartbreaking, insidious effects of tobacco use addiction and its affects on health. But it’s also where we can learn a lot about ourselves, our healthcare system, and provide both patients (and families) and practitioners with some hope.
In all cases, it’s using strategic design. To that end, my summer series on Censemaking is continuing as I explore and introduce the role of strategic design for health and wellbeing.
The summer colloquium course in the Design for Health graduate program at OCAD University continues to keep me engaged and curious — and hopefully, my students as well.
— Cameron
Projects
I’ve already highlighted what I’m working on. But on the horizon are a series of profiles of the work that I’ve done with Cense, showcasing the methodological innovation we’ve engaged in. The Cense website has undergone a light refresh.